The 88th Geneva Motor Show is nearly upon us and the doors to the Swiss together are on opening March 6th, 2018. At Geneva, Aston Martin is the place where the British automaker will reveal its full lineup and probably more.
Geneva Motor Show will showcase the all-new Vantage, which will share the stage with the 2018 Vantage GTE World Endurance Championship challenger. The DB11 Coupe and DB11 Volante will be shown together for the first time according to Aston Martin, with the final exhibit coming in the form of Red Bull’s new RB14 Formula 1 car.
Aston Martin had a great 2017 and the Gaydon- based automaker will announce its results for 2017. To cut the long story short, the financial results show that the £87 million profit was driven by a 58% improvement in sales volume, with 5,117 vehicles sold across the year, totaling £876 million in terms of revenue.
Although Aston Martin still has a lot to address before it can call the business sustainable, the fact of the matter is that the £87 million profit in 2017 is a huge improvement compared to the £163 million loss posted in 2016. Things will definitely get better for Aston Martin as the next-generation Vantage will start production.
Andy Palmer, chief executive officer of Aston Martin, “may even have one or two surprises in store” for the 2018 Geneva Motor Show. He went on to claim “this year’s Geneva Show promises to be extra special,” but what is Palmer on about? The Valkyrie hypercar still isn’t ready, nor is the RapidE electric sedan, nor the mid-engine supercar.
